Mlb To Disappear From Terrestrial Radio?

Posted under Uncategorized by ahnaf on Saturday 7 August 2010 at 8:34 am

The changes that took place in the way MLB games were broadcast on television prefabricated many think that the same will happen to broadcasting soon enough. Today, local television stations only broadcast 23% of the MLB games. Also, 7 of the major league team games are only acquirable on cable, an exclusivity bourgeois that seems to work well for them. In an interview to WSJ, Edison Media Research’s President Larry Rosin declared that “it is probably inevitable that baseball broadcasting broadcasts will go to a 100% subscription model… It will happen because there’s too much money in it not to do it.” This is an interesting appearance for the two main digital satellite broadcasting providers, XM Satellite Radio and Sirius. This potential development sounds excellent for XM especially, as they would hold the exclusive rights to all major-league baseball games. Of course, that would be an important step forward for XM, as the MLB generates large interest in the US, and it would mean that another building block has been added to the development of satellite radio.

MLB Radio and XM Radio

MLB also has its own subscription paid online broadcasting channel, and if the same thing happens to broadcasting as it did to television they would definitely enjoy the situation. Since experts in the communication field think about that satellite broadcasting is still in its infancy, the trend of moving broadcasts of such games to a subscription paid environment would take digital broadcasting broadcasting to the next level of development. The earnings from XM Radio and MLB Radio are split between the 30 MLB teams, but they are divided equally from http://www.review9.info . This means that the MLB team’s interests would be high and the economical and financial factors could speed up the process of making MLB games exclusive to satellite radio. The statistics we have this day tell an interesting story: presently around 23% of XM subscribers have signed up to receive the MLB transmission, so there is a lot of potential for growth. Terrestrial broadcasting can already begin to feel the danger of loosing MLB broadcasts to satellite broadcasting as this revenue driven model is more captivating for the MLB teams.
Implications of such a transfer.

As with anything that reaches such a controversial topic, the views are shared among experts and the general public. Some people are convinced that this whole movement is nothing more than a bubble of soap. Baseball is mostly a television favorite and even though there is still a lot of interest in MLB broadcasting broadcasts, most people will not feel the transfer to digital broadcasting as a major change. Even though broadcasting was the initial growing medium for baseball, television is king today, and they state that the transfer from terrestrial broadcasting to satellite broadcasting is not something that will have a significant impact. Other views state that “MLB would loose more audience then it would acquire from the exclusive fees”. Since the format of the terrestrial broadcasting stations is more flexible it also grants them to broadcast more games than broadcast TV. The same people state that “the MLB would alienate a lot of local fans if they took baseball off AM radio”. For other people, there is another comparison to be prefabricated – that between the impact this would have on MLB and the impact it had on NFL, where a similar process has already started. The Sirius NFL broadcasts brought the company some new listeners, but the changes were not extreme and since NFL is more favourite than MLB, some anticipate the same trend to be followed in MLBs case as well. Of course, there are voices that state this change would have a significant impact on the way baseball is perceived. Since watching a game on television can take away a few hours, many like to listen to the game on broadcasting while they are doing something else. This is especially true during summer months, when many like to spend time in the yard or on the porch, not inside the room in front of a television set. Of course, comparisons between the various major sport types in the US can be prefabricated from many perspectives, but most will concur that baseball is a game that can be followed on radio. For now, al the signs point at a transfer of broadcasts from terrestrial broadcasting towards satellite radio, but this might change depending on the response companies and MLB receive from the public.

MLB Terrestrial Radio

?how to Pick the Right Radio Shows to Promote your Product.?

Posted under Uncategorized by ahnaf on Sunday 1 August 2010 at 7:48 am

Have you written a book and are searching for ways to promote it? Have you thought about the power of being a guest on broadcasting shows? You can make massive amounts of money by promoting your book through broadcasting shows.

There are nearly 11,000 broadcasting stations in America. This gives you a massive market in which to promote your book. However, most are too small and don’t reach very many people. You need to target the huge stations.

How do you find information about these broadcasting shows? You need to sign up with the Radio TV Interview Report (RTIR). You run an advertisement in this report which grants broadcasting show hosts to find you and book you on their shows. It is mailed to broadcasting hosts and producers.

You should target the huge broadcasting shows, but how do you determine whether or not a broadcasting show is “big”? Most broadcasting stations give two pieces of information: Station Market Ranking and Wattage. These numbers can be misleading if you don’t know how to interpret them.

Market Ranking is simply the size of the city they broadcast in. NYC has the biggest market ranking. This includes each broadcasting station (big or small) that transmits in NYC. So the market ranking doesn’t tell you enough information.

Wattage denotes how huge the broadcasting signal is and how far it reaches. A high wattage doesn’t always mean that it has a massive audience. The FCC doesn’t give much wattage to stations in huge cities because they will bleed over into other stations in nearby stations. Therefore, “big” stations might actually have low wattage. Whereas a broadcasting station in the cornfields might have high wattage, but really be a “small” broadcasting station.

In essence, the station wattage is usually inversely proportional to the number of listeners they have.

So how do you find the real number of listeners for a broadcasting station? There is a company called Arbitron. Arbiton tracks the numbers and rates broadcasting stations. They sell the ratings information for massive sums of money.

What can you offer a broadcasting station host? How can you get them to book you on their show? Radio people are in the business of keeping and getting more listeners. The way they do that is to wage great content. They are always looking for content and guests. The broadcasting stations as a whole need about 10,000 guests to fill up their airways. Therefore, they need you.

You can sell your book, website, EBooks, CDs, DVDs, speeches, teleseminars, etc. You can promote anything you want. You can build your list through broadcasting shows. You can increase the size of your list over night. You build your list by actuation people to your website.

Add broadcasting station promotion as a powerful tool to your publicity campaign. You would be surprised at how much extra income you can acquire by being a guest on a broadcasting show.

Matt Bacak began investing his first earnings at the tender age of 12, a young businessman in the making. Now, 15 years later, Bacak survived unsuccessful businesses, botched partnerships, heavy credit card debt and bankruptcy – all in preparation for the achievements he has reached this day as a well-established World wide web millionaire and best-selling author.


For more information, visit http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com

Radio Play: Will Topping the Charts Make you Bigger Than Elvis?

Posted under Uncategorized by ahnaf on Wednesday 28 July 2010 at 11:51 am

Every true life rock ‘n’ roll television melodrama has the same scene: the unknown artist/band gives their freshly cut 45rpm single to the local disc jockey. He spins it on his top 40 broadcasting show…and a star is born. This legend has been passed down through the generations of wannabe popstars like an ancient family recipe. The ingredients might differ, but in the end you get the same glorious results: broadcasting play equals fame and fortune.

But does this Top of the Charts tale still apply this day in the sardonic post new millennium world we call “today”? Can a band in our current music scene achievement into a broadcasting station with a CD single in their hot tiny hands, impress and wow the DJ with their enthusiasm and chutzpa, obtain the illusion and golden FM broadcasting spins and then ride the wave of success all the way to Graceland? Well, then, I guess the real question would be, “Do you believe in fairytales?”

Unfortunately, the music industry, like the entire Earth, has become so overpopulated and so oversaturated with artists, music, CDs, and broadcasting stations/shows of all kinds, that the chance of your own individualized broadcasting tale coming true is probably trim to none. But, don’t give up on your favorite audio media outlet. Radio might not catapult you to instant superstardom but it certainly can help to near you down the path to success.

The following are a few tips that will help you to make your own music tale and get your music heard throughout the airwaves:

1.) Get Out Of Major Market The Top 40 Station Mentality—There was a day when getting played on a massive city Top 40 broadcasting station was like winning a gold medal at the Olympics. Bands that were chosen for play were handpicked by the voices of the airwaves whose ears were finely tuned to pick out the next new rising star. Today, things are a tiny different. Radio has become a massive corporation with three major conglomerates owning most of the stations in the United States. Sadly, Disc jockeys are no longer the innovators their predecessors were. Station management hands down a playlist (made exclusively of artists signed to mostly major labels) and the voices you hear on your broadcasting are just that…talking heads animating a script. It’s almost impossible for an unknown band to break into mainstream massive metropolis broadcasting and a waste of your time and money to send packages blindly to a medium that will more than likely reject you again and again.

2.) The Specialty Show Is Your Ticket In—Still determined to get played on that hot broadcasting station with 10 million listeners and a celebrity DJ? Well, there is a backdoor that you might be healthy to slip through. It’s the specialty show. Many massive stations feature a weekly show structured just to highlight the tiny guy…to showcase unsigned artists from that station’s area and sometimes beyond. These shows are always worth sending your press package to, as they tend to base their playlist on your music and your credentials on not on the typical corporate artist roster. This is where you just might wow that innovative disc jockey and garner play on some of America’s biggest stations.

3.) College Radio Still Rocks—One area of broadcasting that has stayed unaffected by the massive corporate retooling is the college/university station. Unlike companies/labels deciding what the listening audience thinks is cool or hip, college broadcasting DJs and program directors are still setting their own slicing edges, breaking new artists, and finding the hot fresh stars of tomorrow hiding in their local clubs, coffee houses and garages. It’s always beneficial for unsigned artists to send as many CDs (or email as many MP3s, if the station will accept that medium) to as many college stations as you can find. You will find stations to play you and people will be listening. This could lead to new fans, tour possibilities, and will definitely look fantastic on the broadcasting page of your website or EPK. Whether or not it will actually make you a rockstar, it will sure make you feel like one.

4.) The Unlimited World Of Independent Radio—Back in the primeval days of radio, indie stations were limited to audio pirates in their basements stealing airwaves from unsuspecting Top 40 giants. Now, thanks to the internet, satellites, cell phones, iPods and telegram TV, independent stations outnumber their AM/FM constituents in the thousands and new ones are created each day. Since doing a search of indie broadcasting stations online has been known to cause a brain embolism in some, know that you will probably never be healthy to solicit them all in one lifetime and just rest and enjoy sending music to whomever you can, as you will probably garner hoards of airplay. Furthermore, your notecase will grow to love you as most of these stations will grant you to submit MP3s online.

It’s true that the legendary story of the unknown band that got one single played on the broadcasting and became superstars within a month is probably as outdated as the 8-Track tape. But that doesn’t mean that the process of artists soliciting music for broadcasting play has become archaic. Radio remains, to this day, one of the ideal ways for musicians to promote their music and their projects in their area….and now, thanks to terrific technological advancements, nationally and worldwide. The repetition of your single in the ears of even the most tired broadcasting listener, might lead to: CD and merchandise sales, gigging opportunities in your city and others, visits to your website, posts to your fan club forums, potential press and even maybe industry attention. So, don’t stop sending those CDs, and emailing those MP3s because the next mortal who hears your song on the broadcasting might just be the one who leads, either directly or indirectly, to your much sought record deal. And who knows? You might just wind up becoming larger than Elvis.

Sheena Metal is a broadcasting host, producer, promoter, music supervisor, consultant, columnist, journalist and musician. Her syndicated broadcasting program, Music Highway Radio, airs on over 2,400 affiliates to more than 126 million listeners. Her musicians’ assistance program, Music Highway, boasts over 10,000 members. She currently promotes numerous live shows weekly in the Los Angeles Area, where she resides. For more info: http://www.sheena-metal.com.

Internet Talk Radio and the Reason Behind Its Growing Popularity

Posted under Uncategorized by ahnaf on Monday 26 July 2010 at 1:34 am

Radios were the prime source of entertainment in older times. Before TVs became favourite and nearly changed the entire scenario of entertainment, the broadcasting shows were powerful enough to act as a mass media to communicate to people. There were speak shows, story telling and even music channels. However, the visual media i.e. TVs evidenced to be more effective and gradually replaced radios.

However, both the older radios and the present day TV lacked a few important features. None of them could actually target a global audience at a time. All channels, in both TV and radios were either local or national and once out of range they unsuccessful to communicate. This was one technical problem that had limited the growth of these media.

The introduction of the World Wide Web again has changed this scenario drastically. A new wave of world wide web speak radios have been introduced which not only serves the purpose of the old broadcasting but also caters to a global population. They are simple to use and can be accessed from anywhere in the world.

The dynamically changing world this day demands not only to remain updated with all the current happenings but also to voice views in a way that it reaches the majority of audience all over the world. From serious political and socio-economic issues to sports and entertainment, we have our views on nearly everything. And world wide web speak broadcasting provides the right forum and technology to express our views perfectly.

Internet speak radio is probably the greatest technological innovation in broadcasting broadcasting since its conception. This technology has prefabricated it simple for anyone to begin off his / her streaming media broadcasting service through these individualized world wide web speak broadcasting channels. These channels grant broadcasting of speak shows and discussion on various topics. Speak broadcasting has always been favourite amongst its audiences. However, the medium of these new radios, i.e. world wide web has further raised its popularity level. From the individual perspective, the ideal feature of the world wide web speak broadcasting is its portability and assist of usage. It can be accessed from anywhere, irrespective of the location of the user. Moreover, many world wide web broadcasting stations wage the necessary technology to host world wide web broadcasting speak shows too.

While these world wide web speak radios are rapidly growing favourite for their flexibility and assist of use, one more bourgeois has immensely contributed to this growth. It is the fact that the world wide web speak radios can be used as a superior advertising media than its close counterparts. TV and the older radios have always been a favorite advertisement media, but with major drawbacks. Firstly, in case of the older media, advertisements generally came up in the intervals and were often distractive. In case of the world wide web speak radio, the advertisements are put inside the shows and thus are more effective. Advertisements are also displayed in the form of banners and links. Any individual interested about a particular product can straightaway click on it to visit the respective website for more details. And finally, the reach of the older media were often restricted to local or national audience. With the introduction of world wide web speak radio, it is now easier to spread words through advertisements and campaign to a global audience.

Thus it can be well concluded that world wide web speak radio, with its benefits of easily sharing thoughts, voicing opinions, interacting with domain experts and providing an unmatched advertising platform have become one of the more innovative essential of the present day lifestyle.

This article is written by Ronn Jones, a marketing expert with years of experience in branding and world wide web marketing. More information on internet speak radio.

Plenty of Options With Promotional Radios

Posted under Uncategorized by ahnaf on Saturday 24 July 2010 at 11:38 am

When it comes to promotional radios, you’re definitely not pressed for choice-each broadcasting is unique, and unlike the promotional pen, there are plenty of different options with dual function radios, or radios for special purposes. Make your next promotion or client giveaway a cut above the ordinary with a promotional radio!

Many radios, both individualized and of the desk top variety, come with dual functions. These include the Swift Travel Fan radio, which, as its study suggests, includes a handy travel fan integrated into a hand-held broadcasting and headphones set, making it the perfect promotional item for the summer.

Another dual function broadcasting is the Active Radio Pedometer, which includes a pedometer that counts each step taken when the broadcasting is worn. There’s also the Motion Stopwatch Radio-a stopwatch with integrated broadcasting and headphones. Both the Active and the Motion radios are excellent models to add to your item selection for any fitness or exercise-related promotion or giveaway.

There are some great options for desk top radios, too. With a clock and pic frame in addition to an FM radio, the Bloom features a gate-fold style design in eye-catching red, blue or green. The addition of a pic frame grants the recipients of your gift to customize the radio, making it more likely that they’ll keep this gift on their desk, and use it each day.

Two uncommon desk top broadcasting models are the Lindo and the Mood Radio. The Lindo is simply fantastic-doubling as a pen holder, this broadcasting comes in silver and black, blue or green and it’s a great-looking item with a one-of-a-kind design. The Mood Radio is a very eye-catching model, featuring a light inside a cube-shaped radio-the light constantly shifts in color, changing from blue to yellow, pink, green and red, and the curly-style metal antenna sets this broadcasting apart from similar models.

All of these models can be customized easily with your company study or logo, or even a slogan or other promotional message. These innovative designs are sure to be a huge hit with customers, and conference and trade clean attendees. With a wide range of models available, there are colors and styles to suit any logo or message you want to add. Radios are swiftly becoming a favourite promotional item for clients and customers, and they’re also a great morale-building token of appreciation for staff, too.

More information about promotional items, promotional gifts and promotional products can be found online by searching for the leading online suppliers of promotional products. You can tap into their wealth of experience to ensure that you have the perfect promotional gift or business gift to promote your business at your next convention.

Why not request a swift quote from YesGifts or other online suppliers; you will find that YesGifts will give you great value for money providing you with the ideal calibre promotional item for your business convention. Don’t forget to check out their special offers and great deals on selected items.

Tina Rinaudo is one of the leading lights in the UK promotional products industry. Tina is the co-founder of YesGifts, the UK’s fastest growing online promotional items resource specialising in promotional radios, pens, mouse mats, umbrellas, corporate items and much more. For more information please visit www.yesgifts.co.uk

Discover the Benefits of Sirius Satellite Radio

Posted under Uncategorized by ahnaf on Tuesday 20 July 2010 at 3:08 am

Sirius Satellite Radio is a technical marvel; using a series of three satellites that use a highly inclined elliptical orbit, Sirius Satellite Radio broadcasts from the satellite directly to the receiver on the ground. The signals are absolutely digital, giving CD audio (or often times better) grade sound quality.

To get Sirius Satellite Radio, you need to have a compatible receiver, and an antenna pointed straight up at the sky; the three satellite constellation means you don’t need to have the antenna pointed straight to the southern horizon (though it does mean that, as the satellites shift position during the day, people who use a fixed installation might need to nudge the antenna direction a bit; some rigs have automatic antenna rotators to track the satellites even.) You also need to pay a subscription fee – though a $500 fee will give you lifetime access. You also need to pay a small fee to activate the radio.

In addition to audiophile grade sound, Sirius Satellite Radio offers exclusive content offered nowhere else. It is the only satellite broadcasting network that offers each NFL game, for example, or Yankees Entertainment System. All Sirius Satellite Radio broadcasts have content encoding broadcast with it; this means you can look at the digital display on your broadcasting and see the study of the song being broadcast, which makes it easier to look it up to purchase a copy of it later.

Sirius Satellite Radio divides its content into subchannels called streams – there are currently over 160 of them, and more on the way; this makes it doable to find exactly what you’re looking for – be it Martha Stewart or Howard Stern, or as previously mentioned, the ideal sports broadcasting on radio.

One of Sirius Satellite Radio’s innovations in providing broadcasting excellence is its hiring of people (like Steve Van Zandt) to executive produce audio shows; these can range from streams that offer only a single artist’s catalog (through albums, interviews, recorded concert footage) to interesting vertical slices of the broadcast music field, like twenty different stations providing different mixes of CD audio-grade rock and roll.

Sirius Satellite Radio also has co-op deals to broadcast speak broadcasting simultaneously nation wide, and to bring some regional broadcasting stations to a nationwide audience, and the packages keep growing, while the subscription fee remains the same. If you want to hear the ideal broadcasting on radio, Sirius Satellite Radio is the ideal way to go.

Most new automobiles sold this day have as standard equipment or as a minor cost upgrade the capability to have Sirius satellite radio. A automobile is a great place for this especially if you are driving crossways town or even crossways the country. You can tune in to your favorite Sirius broadcasting station and listen to it throughout your journey, instead of trying to re-adjust your broadcasting to pick up a new station as you begin to leave the broadcast area of your traditional broadcasting stations.

If you have not experienced Sirius satellite broadcasting yet, you are missing out on something great, especially if you spend significant amount of time in your car. You deserve the opportunity to give this a try this day and make your driving more enjoyable, and then when you get home, you can continue listening to your favorite Sirius broadcasting station at home too from your home unit.

For more insights and additional information about Sirius Satellite Radio please visit our web site at http://www.satellite-tv-radio-internet.com

Internet Radio Networks ? the Brave New Face of Online Entertainment

Posted under Uncategorized by ahnaf on Sunday 18 July 2010 at 12:32 am

Internet radios are the latest anger in cyberspace. It is but a natural culmination in the continuing evolution of the Internet. This is the era of e-mails, e-commerce, e-shopping, and e-radios or World wide web radio. World wide web broadcasting networks are what everybody is speaking about these days. And rightly so. After e-mails and e-commerce, e-radios are poised to be the next huge thing.

Internet radio, however, is not a very novel innovation. In other words, World wide web broadcasting networks have been around for quite some time now. It is only recently, with the proliferation of World wide web technology and faster connectivity, that the phenomenon called World wide web broadcasting has truly come of age. Today, the listener is pampered with a bevy of channels (or stations), catering to specific areas of interest. This is becoming a standard feature of World wide web broadcasting networks that serve music online. The listener can tune into any of dozens of stations covering such genres as Classic Rock, Substitute Rock, Indie Rock, Jazz, 80s music, 70s music, Oldies, New Age, Reggae, Country, Latin, Euro, Ambient, Lounge, Progressive, Techno and what not. Hours and hours of uninterrupted music at no cost – that’s the magnitude of the entertainment provided by World wide web broadcasting networks.

Among the most favourite World wide web broadcasting networks are the ones that feature World wide web Speak Radio. Streaming speak shows and discussions on a wide range of subjects have prefabricated them favourite among serious listeners or those who carve for something more than just music from their e-radios. World wide web speak broadcasting programs host various speak shows with specialists on different subject matters who anchor the show.

While traditional broadcasting broadcasters have often used the World wide web to advertise or promote their shows, World wide web broadcasting technology has actually revolutionized the concept and easy programming stipulations have taken it to the extent where individuals, organizations or anyone for that matter, can easily host their own World wide web speak broadcasting station from the comfort of their home.

Internet broadcasting networks use many different methods for creating the audio stream source. Some of these include using the SHOUTcast service, which utilizes Winamp and the SHOUTcast DSP plugin to deliver MP3 audio at higher bitrates. Other methods include open source technologies such as Streamcast, stream-db, IceS, and MuSE, and patent-free data formats such as Ogg Vorbis. Using open source stream source tools grants for interesting web interface possibilities like phpStreamcast. Other applications include Broadwave which delivers audio in mp3 and relies on the listener’s default media player to open the stream.

Internet broadcasting networks like Voice USA make it easier to host your own World wide web speak broadcasting show. Such World wide web broadcasting networks not only wage you with the technology to host your World wide web broadcasting show but also give you a complete package of World wide web streaming media broadcasting, proven support services in web, marketing, and interactive solutions that help you to make your mark and your presence known to the ever increasing World wide web audience. If you are planning to host your own World wide web speak radio, it’s worth contacting Internet broadcasting networks like Voice America.

Simon Churchgate is a veteran in World wide web marketing and a wordsmith par excellence with countless articles on a wide range of subjects to his credit. He is an expert on Internet broadcasting networks.

Hello world!

Posted under Uncategorized by ahnaf on Monday 12 July 2010 at 10:56 pm

Welcome to WordPress. This is your first post. Edit or delete it, then begin blogging!

Online Free Radio Stations in a Variety of Languages From the World Over

Posted under Uncategorized by ahnaf on Saturday 10 July 2010 at 10:38 am

Music and radios seem to go hand in hand. Even though technology has provided us with many ways of listening to music we usually like to stick to a few types. There are new alternatives to the traditional radio. These are walkman radios, portable headphone radios, mobile phone radios, the computer’s music channel and even world wide web broadcasting stations. The many different online free broadcasting stations will wage you with a great way to listen to broadcasting online in a variety of languages from all around the world.

The traditional broadcasting can now found in a variety of situations. You can for instance now find your favorite broadcasting station now playing over the internet. The many different stations that are acquirable will let you select to listen to online free broadcasting stations too.

These will be entertainment providers like AOL Radio and Yahoo broadcasting to study a few. To find other sources for free music you will of course need to do some searching. This will not take you a long time. During the course of your investigation you will find out that some of these world wide web broadcasting stations have some interesting offers. These offers that you can get with these online free broadcasting stations will be the capability to see the newest music releases.

By accessing these different online free broadcasting channels you can hear music and other interesting programs right throughout the day. You are also healthy to watch music videos on the online free broadcasting stations. This is something that you are not healthy to experience with your conventional radio.

With many choices of programs to be found in online free broadcasting programs you will find that you have a wide range of subject matter and music to listen to. The content of these world wide web broadcasting stations will be based by what is set by your online free broadcasting station. With these world wide web broadcasting stations you will have the capability of listening to music and less unwanted chatter.

So the next time that you are looking for great music to hear try the world wide web broadcasting stations. You are sure to find something that you like. With online free broadcasting you can now enjoy music and other programs all year round. There is nothing superior to experience. So turn on your personal and find the online free broadcasting station which will wage you with hours of claming music and a great way to relax.

Muna wa Wanjiru is a Web Administrator and Has Been Researching and Reporting on Radio for Years. For More Information on Online Free Radio Station, Visit His Site at ONLINE FREE RADIO STATION

Three Great Reasons to Buy an HD Radio

Posted under Uncategorized by ahnaf on Tuesday 6 July 2010 at 12:23 pm

Have you heard one of your local stations state it was “now broadcasting in crystal-clear HD radio,” and wondered what the heck is HD radio?


The simple answer is that HD broadcasting is digital radio, vs. the broadcasting you are hearing now, which is analog. Analog broadcasting is like an old tried and true friend that’s been around almost forever and is probably an integral part of your life. In comparison, digital broadcasting is the new kid on the block — a new technology that does for broadcasting what high definition does for television. It takes the same programming, and just makes it one heckuva lot better.


Reason number one: Once you hear it you won’t want to go back


HD broadcasting sounds so much superior than conventional radio, it’s like the difference between a 1948 Hudson Hornet and one of today’s Lexus LX-400s. Listening to AM broadcasting broadcast in digital HD is so clear and static-free you might think you’re listening to FM radio. And FM broadcasting broadcast in HD is so superior to normal FM, you might think you’re listening to a CD. I have personally tested several different HD radios and can tell you from first-hand experience that once you have heard your favorite stations in HD, you just won’t want to go back to conventional radio.


Reason number two: Those neat. “hidden” stations


When you listen to conventional, analog radio, you’re missing a lot. That’s because, in between those stations are probably other stations that you can’t hear it unless you have an HD radio. Because HD broadcasting is digital, it grants broadcasters to pack several different channels on the same frequency. In fact, I have heard that broadcasters could literally sandwich eight different channels of programming on the same frequency. While this might be true in theory, as of today, HD broadcasters are adding only a second or HD2 channel. There are two interesting things about these HD2 channels. First, most are commercial free. That’s right, commercial free. You can listen to one of the stations all day and never hear a broadcasting spot. Second, most broadcasters with HD2 channels are using them for different, and in some cases, experimental programming. For example, we have a station here that broadcasts simple listening music on its primary or HD1 channel and all blues on its HD2 channel.


Reason number three: It’s broadcasting that can send you messages


When stations broadcast in HD – or digital broadcasting – they are also sending you text messages. Today, these messages consist mostly of station call letters and frequency, and the artist’s study and song title. However, this is just the beginning. In the not-so-far future, stations will be using this capability to send weather updates and alerts, traffic updates, and who knows what. I saw recently that an HD broadcasting had been demonstrated that does scrolling text messages, much like shut captioning. This could make something like speak radio, completely accessible to the hearing impaired. And there are probably a dozen other uses for this texting capability that haven’t yet been announced.


I saw one estimate recently that by the year 2012, there will be 30 million HD radios in use, and I believe it. HD broadcasting is the wave of the future, and there is no superior time than now to purchase and HD broadcasting and ride that wave.

Douglas Hanna is the publisher of the favourite web site, http://www.hd-radio-home.com. and proprietor of http://www.hd-radio-home.com/sangean-hd-radio-store.html

Hanna is an expert author and has published almost 200 ezine articles on a variety of subjects, especially those having to do with HD radio.